Kaizen is a japanese expression for continuous improvement. Kaizen methodology includes making changes and monitoring results, then adjusting (e.g. used by Toyota and some telecommunication and service provider companies in Japan). Large-scale pre-planning and extensive project scheduling are replaced by smaller experiments, which can be rapidly adapted as new improvements are suggested. For a consumer point of view, smaller changes in products make them more acceptable and reduces the curve as it is easier to gradually learn new services. For e.g. telecommunication companies, smaller changes make it possible to continuously charge for new services on the same device. Hopefully, this perspective could also make companies keep the same hardware a bit longer... as long as consumers easily can e.g. upgrade new software on their mobilephones.
Danny Seo (green-style gury) uses a similar perspective as the Kaizen methodology for sustainable consumption. Instead of demanding companies or consumers to make big changes at once, he promotes continuous changes. If it has to be all or nothing, we are likely to get nothing... Currently Danny is guiding celebrites to a green and stylish lifestyle, which hopefully can inpire others to follow in the same steps...
