Remake

Stockholms Stadsmission is a non-profit organization which sell secondhand gifts, such as cloths, furniture, books and other things, and the money goes to social work for homeless and young people in the Stockholm area.

A small experiment has now turned into a new cool brand; Remake. The idea involves to "remake" second hand gifts to make them more easy to sell. This is not like a traditional furniture renovation, where things are given a new color or fabric as a "facelift". Rather, this is about giving old furniture and clothes an entirely new appearance, grounded in creative artistic talents, with the ability to "see" new aesthetic potentials in old things. For example, an old wooden kitchen chair may appear, not with a new color, but with a varnish on top of a fashionable fabric. This also results in that such chairs, which before were hard to almost give a way for free, now can be sold for over 1000 swedish kronor (100 euro). Currently the brand has two different directions; remake furniture and remake clothing.