Design can always be considered to address certain values. Design of mobile phones, forks, trousers or cars will all concern global humane values, sustainability, compassion, humility, social equality, intrinsic values... Even if the designers themselves did not explicitly address this.
When people use the designed artefacts, their own experiences and daily concerns can make them reflect on the design. For example, I could reflect on what kind of social equality the production of my jeans involves, or what kind of social equality or intrinsic values I address or experience when wearing them. Further, a female interactive agent acting as a customer-support on a web-page, such as Anna at IKEA, represents a "designed" woman. Such agents may mirror values in the current society, leading to a design that embody the designers stereotyped view of a female customer-support worker.
Values can also be hidden in our society. Our culture serves as our everyday filter, where our own perspective of values can disappear in a daily routine that we do not reflect upon. Further, our values are probably highly contextualized and vary in different settings, cultures, and our day to day mood.
Read more about value-sensitive design in HCI (Human Computer Interaction), Interactions article, ACM, written by Batya Friedman.
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